Sara Lee has low variable costs, yet its products are relatively high priced compared with those of competitors. In the event of a price war, Sara Lee can drop its prices to levels that its competitors can’t profitably match. The airlines are selling tickets to price-sensitive customers who don’t care about flight times, number of stops, or frequent-flyer miles. Predictability in the Game of War  Simulations of War using MATLAB  Another explanation of a War simulation using C++ Finiteness in the card game of War. The cost of determining the best plan when customers are unsure about their calling patterns is simply too high for a low-involvement decision like long-distance phone service. A company that wanted to compete on price could choose to simplify.